Hi! I’m Louise

Hi, I’m Louise, a senior designer and creative strategist with over a decade of experience shaping thoughtful, high-impact brand design across print, digital, and packaging.

Currently, I’m a Senior Designer at Perigold (a Wayfair brand), where I work on complex creative initiatives spanning editorial catalog design, cross-channel campaigns, and brand system development. From directing print projects to building scalable design systems in Figma, I bring a hybrid of technical precision and creative vision to everything I touch.

My work blends strategic thinking with hands-on execution, whether I’m reimagining typography systems, crafting pre-press workflows, or creating design system templates. I’m passionate about creating beautiful, functional work that not only resonates visually, but also drives meaningful results (like a 351% increase in click-throughs on a recent re-engagement campaign).

Beyond design, I’ve been called the “team glue” – someone who checks in, connects dots, and helps teams collaborate with clarity and purpose. I believe great design is built on trust, systems, storytelling, and a shared commitment to pushing creative boundaries.

I thrive at the intersection of brand, systems, and story, and love what I do.

When I’m not designing, you can find me obsessing over my cats, Olive and Opie, and spending time flipping through interior decorating catalogs. I live in New Hampshire with my husband Joe, who is a fine arts painter and arts educator.