THE ASK

I conceptualized with a copywriter to develop a series of "clicky content" emails for Perigold, aimed at re-engaging our non-engaged customer segment. This initiative was a significant success for Perigold, with one email achieving a 351% lift in click through rate from previously inactive customers. Additional emails in this campaign hit a 200%+ lift in clicks.

By seamlessly integrating branded design elements with strategic marketing objectives, I revitalized the brand’s online presence, re-engaging previously inactive customers and reinforcing Perigold’s standing in the minds of luxury consumers.