“Clicky Content” email campaign for Perigold, a luxury furniture marketplace, resulting in a 351% lift in unengaged customer segments.
THE BIG WINS
351% increase in click-through rate within the unengaged segment on the top-performing email.
Over 200% lift in clicks across the rest of the series.
Resulted in a renewed relationship between Perigold and its disengaged subscribers, showcasing the effectiveness of impactful content and design synergy.
ADDITIONAL CREDITS:
Copywriter: Julie Davis
Creative Director: Abbey Kuster-Prokell
Company: Perigold/Wayfair LLC
This email received a 351% increase in clicks in our non-engaged customer segment.
