“Clicky Content” email campaign for Perigold, a luxury furniture marketplace, resulting in a 351% lift in unengaged customer segments.

CLIENT

Perigold/Wayfair LLC

CREDITS:

Copywriter: Julie Davis

Creative Director: Abbey Kuster-Prokell

Company: Perigold/Wayfair LLC

THE ASK

Perigold needed to reconnect with an unengaged audience segment. The goal: reawaken interest and drive interaction with the brand’s premium offerings via email—a tricky challenge, as the audience had tuned out.

THE SOLUTION

  • Concept: Co-created with copywriter Julie Davis, the “Clicky Content” series featured bold, interactive, and visually compelling messaging crafted to spark second glances—and clicks.

  • Design & UX: Each email leveraged dynamic layouts, vivid imagery, and prominent calls-to-action that funneled readers straight to highlighted furniture pieces.

  • Tone: Lighthearted yet luxury-driven—refreshing and engaging, avoiding stuffy “subscribe-to-sell” vibes.

THE BIG WINS

  • 351% increase in click-through rate within the unengaged segment on the top-performing email.

  • Over 200% lift in clicks across the rest of the series.

  • Resulted in a renewed relationship between Perigold and its disengaged subscribers, showcasing the effectiveness of impactful content and design synergy.

This email received a 351% increase in clicks in our non-engaged customer segment.